Most businesses accumulate SKUs over time, but more products do not always lead to better results. SKU rationalisation helps companies identify underperforming, redundant, and low-value products so they can reduce complexity, free up working capital, and improve inventory performance. This guide explains the SKU rationalisation process, key formulas, and practical frameworks used to build a healthier, more profitable product portfolio. Learn how to make data-driven decisions that improve inventory turnover, forecasting accuracy, and operational efficiency.