The powerhouse behind innovation

For 25 years AGR has helped wholesalers, distributors and retailers across Europe and North America turn their supply chain into a competitive advantage.

Our mission

Our mission is to create simple yet powerful inventory optimisation solutions that enable all businesses to scale, sustainably.

At the core of scale is efficiency. AGR is laser-focused on helping businesses eliminate waste from their supply chain in 3 ways:

Time | Drive down the time it takes to complete tasks
Resource | Minimise impact on the environment
Opportunity | Never miss a business opportunity

Our Story

The idea for AGR originated in the Engineering department at the University of Iceland back in 1997. The founders shared a clear vision: To develop powerful supply chain solutions that would help wholesale and retail companies in Iceland succeed through proper forecasting, planning, and inventory optimisation. Since then AGR has expanded to Europe and North America, meaning both our customer base and team of staff have grown exponentially.

  • 1997

    AGR was founded in 1997 and the idea behind it was conceived at the Engineering department of the University of Iceland.

  • 2006

    In 2006 we expanded our operation and opened offices in Denmark and the United Kingdom.

  • 2008

    With an ever-growing team of 80+ employees, in Iceland, the Nordics, the UK, and North America, AGR is constantly acquiring new knowledge in the field of Supply Chain Management.

  • 2014

    Our dedicated team has extensive experience in development, implementation, consulting, and servicing to over 300 customers and thousands of individual users.

  • 2022

    Since our launch, we have had a year-on-year growth of 25% and every year we invest a third of our yearly revenue back into R&D.

The senior management team

Our team of staff has extensive experience within the supply chain industry and consulting. We are constantly looking to acquire new knowledge in these fields and our team has grown to 80+ employees.

Haukur Þór Hannesson
Chief Executive Officer
Anna Lilja Pálsdóttir
Chief Financial Officer
Sigrún B. Gunnhildardóttir
Chief Product Officer
Einar Karl Þórhallsson
Chief Operating Officer
Atli Knútsson
Chief Business Officer

Our locations

Over the past 25 years we have expanded our operations beyond Iceland and opened offices in UK, Denmark, Sweden, Norway, Canada, and USA.

  • All
  • Denmark
  • Sweden
  • Canada
  • Norway
  • Iceland
  • United Kingdom


Get started with AGR

Discover our powerful inventory optimisation software and take control of your supply chain today.