Demand intelligence

Demand Planning & Forecasting

An advanced demand planning and S&OP module for more granular forecasting, promotion planning, demand tracking, and cross-functional planning alignment.

See exactly what makes up your total demand. For every item, AGR gives you a clear breakdown of the forecasts, sales plans, promotions and orders contributing to the total, so you can understand where the numbers come from and plan with confidence.

Animated Organic Electrolyte Drink Dashboard
Organic Electrolyte Drink forecasting and demand dashboardHistorical sales striped orange bars, yellow projected demand bars, item health, demand trend, and AGR AI Connect integrations. Organic Electrolyte Drink NEW ITEM ✦ AI SALES HISTORY 7k 6k 5k 4k 3k 2k 1k 0 Aug 24 Feb 25 Aug 25 AI sales history · 25 months Sep 25 Mar 26 Aug 26 Forecast · 12 months Item Auditor HEALTHY Stable demand, optimal stock, no supply risk Monitor sales velocity and maintain the current replenishment cycle. Cover 9 days Stock 329 Lead time 7 d Demand analysis 12 MONTHS Trend +14% Seasonality Strong AGR AI CONNECT live, read-controlled AGR Your ERP BI dashboards Spreadsheets Your AI assistants
  • Reduce inventory by
+ 21 %
  • Achieve ROI in
< 2 months
  • Increase service level by
11 %
  • Forecast accuracy
88 %
From forecast to plan

Every demand signal. One clear plan.

  • Automated forecasting: AGR generates new forecasts every night, evaluating five forecasting model families and automatically selecting the best fit for each item and location.

  • Planner control: The Sales Plan starts with the statistical forecast but allows planners to make their own adjustments. These overrides are preserved, even when the underlying forecast is recalculated.

  • Complete demand visibility: Promotions, bill of materials (BOM), distribution demand and committed demand are factored into total demand alongside the Sales Plan. Open sales orders can be included always, never or conditionally, depending on the planning settings.

  • Non-stock item planning: Demand for special-order (non-stock) items is based on open sales orders, manual planning adjustments or a combination of both.

Forecasting engine

The model that fits this SKU, with this pattern, today

AGR uses a range of statistical forecasting models, including seasonal, trend-based, smoothed average and order-driven methods. By analysing up to 36 months of sales history, AGR automatically selects the model best suited to each item’s demand patterns. As those patterns change, AGR reassesses the models to ensure forecasts continue to reflect actual demand. 

Best-fit, automatically

AGR tests a library of statistical forecasting techniques against each item’s sales history, automatically selecting the best fit for its demand patterns. This ensures forecasts are tailored to individual items without the need for manual model selection or adjustments.

Reselected as sales history changes

AGR recalculates forecasts every night, using up to 36 months of sales history. As demand patterns change, AGR automatically reassesses and selects the most suitable forecasting model, keeping weekly or monthly forecasts aligned with the latest sales trends.
 

Built-in outlier detection

AGR automatically identifies and adjusts unusual spikes or dips in sales history before calculating the forecast, preventing these anomalies from distorting future demand predictions. All adjustments are clearly marked on the item’s chart, where users can review and modify them as needed.
 
Animated AI Sales Forecast Illustration
Organic Electrolyte Drink – Watermelon Lime forecast dashboard 24 months of AI blended sales history, 12 months forecast and a similar-items settings panel. Organic Electrolyte Drink - Watermelon Lime P-055002-WL Store - London (ST-LDN) NEW ITEM History 24 | Forecast 12 0 1k 2k 3k 4k 5k 6k 7k AI sales history · 24 months Forecast · 12 months AI Sales History ? Organic Electrolyte Drink - Lemon10.5% Organic Electrolyte Drink - Mango10.4% Organic Electrolyte Drink - Blueberry10.4% Organic Electrolyte Drink - Chocolate Mint10.3% Organic Pre Workout Drink - Lemon Lime9.9% Organic Pre Workout Drink - Tangerine9.8% Hydration Drink - Lemon Lime9.7% Hydration Drink - Pineapple9.5% +2 more =100% AI 0 months of sales of its own — history blended from 10 similar items
Hydration Drink – Pineapple forecasting dashboardTwenty-four months of history comprising AI-inferred and own sales, twelve months of forecast, plus AI sales history settings and comparable items.Hydration Drink - PineappleP-052003-PIStore - London (ST-LDN)8 MONTHS OF SALESHistory24|Forecast127k6k5k4k3k2k1k0AI sales history · 16 monthsOwn sales · 8 monthsForecast · 12 monthsFORECAST SETTINGSAI Sales History?SIMILAR ITEMSWEIGHTOrganic Electrolyte Drink - Lemon10.5%Organic Electrolyte Drink - Mango10.4%Organic Electrolyte Drink - Blueberry10.4%Organic Electrolyte Drink - Chocolate Mint10.3%Organic Pre Workout Drink - Lemon Lime9.9%Organic Pre Workout Drink - Tangerine9.8%Hydration Drink - Lemon Lime9.7%Hydration Drink - Pineapple9.5%+2 more=100%✦AIEight months of its own sales, seasonal shape filled in from 10 similar items
AI-powered forecasting

A forecast from day one

New SKUs and seasonal items with limited data points used to mean planning was a gut feeling. With AI sales history AGR finds up to 10 similar items within your own catalogue, weights their sales patterns, and builds a 2-year sales history to feed into the AGR forecast engine.

  • Forecast new items: Build forecasts from launch, even when an item has no sales history of its own.

  • Strengthen limited sales history: Enrich an item’s sales history with up to 25 months of additional data to improve seasonality detection.

  • Maintain full transparency: See which comparable items contribute to the AI-generated sales history and how each is weighted.

  • Adapt to actual sales: Automatically adjust the AI-generated sales history as the item begins selling, keeping it aligned with actual demand levels.

Customer breakdown

See which customers are driving demand for each item

The Customers tab on each item card gives you a detailed view of sales history by customer and individual transaction. Explore the data using stacked bar, line or pie charts, with the top four customers displayed by default and the remaining customers grouped under Others.

  • Refine forecasts: Exclude individual transactions or a customer’s entire sales history to prevent unrepresentative demand from affecting future forecasts.

  • View customer channels: See customer channel information alongside individual transactions where channels have been mapped.

  • Manage exclusions centrally: Exclude a customer from the sales history of all items at once through Data Management.

Channel planning

Different channels. Different demand patterns. Smarter planning.

AGR lets you forecast and plan demand separately for each sales channel, accounting for different buying patterns, sales plans and promotions. Each channel contributes to the item’s total demand, giving you a complete picture while keeping individual channel requirements visible.

  • Forecast by channel: Generate a separate statistical forecast for each item, location and sales channel, reflecting its unique demand patterns.

  • Plan with flexibility: Manage sales plans individually by channel or override them at the item level.

  • Target promotions: Plan promotional demand for specific channels without affecting forecasts across other channels.

ChannelsOverviewCustomersSales by ChannelFrom 01.01.25 To 31.12.25Sale QtyCost ValueSale ValueAmazon UKAmazon USCustomers UKCustomers DKNMBS Buying GroupCHANNELSALE QTYSALE VALUEITEMS PURCHASEDAmazon UK1.26M£139.2M2,828Amazon US5.32M£568.3M2,399Customers UK1.87M£187.0M1,926Customers DK2.40M£314.7M2,812NMBS Buying Group0.03M£2.5M83← Channels/Amazon USFrom 01.01.25 To 31.12.25Total Sale Qty5,316,513+22.86% since previous periodTotal Cost Value£301.4M+17.43% since previous periodTotal Sale Value£568.3M+16.47% since previous periodNo. of Items2,399+9.74% since previous periodITEMLOCATIONSALE QTYCOST VALUESALE VALUECHANNEL SHARECHANNELSALES PLANPROMOTIONSElectric MotorcyclesP-060010Warehouse - East (E-US)747£168,822£422,05518.03%No• YesElectric MotorcyclesP-060011Store - London (ST-LDN)249£56,274£140,68516.64%No• YesElectric MotorcyclesP-060012Store - New York (ST-NY)249£56,274£140,68516.64%No• YesElectric MotorcyclesP-060013Warehouse - West (W-US)747£168,822£422,05516.64%No• YesProtein Bar - PeanutP-060014Warehouse - East (E-US)261£287£71827.39%NoNoProtein Bar - PeanutP-060015Store - London (ST-LDN)87£96£23927.39%NoNoHydration Drink - Lemon LimeP-060016Warehouse - East (E-US)1,491£1,580£3,95114.08%NoNoHydration Drink - Lemon LimeP-060017Store - London (ST-LDN)497£527£1,31714.08%NoNo

Channels overview

Helps decide which items to plan per channel and breaks a set of items down to channel-level forecasting.

Sales Plans / Mens G410 Irons / WH 1 Save SALES FORECAST Feb Mar Apr May May Jun Jul SALES FORECAST Item-level 1,000 1,000 Channel-level 1,000 1,200 Retail 400 500 Wholesale 300 400 Others 300 300

Sales plans and promotions per channel

Set sales plans and promotions on each channel, with item-level and channel-level forecasts shown side by side.

Promotions

Plan an uplift on top of regular demand

Plan ahead for promotional demand to ensure the right stock is available at the right time and location. AGR automatically factors planned promotions into order proposals, helping you meet increased demand without unnecessary overstock. A complete audit trail on each item lets you track promotional plans and changes over time.

Sales plan
Take control of the forecast

AGR gives planners the flexibility to adjust statistical forecasts using a specific quantity or a percentage increase or decrease. Use the forecast as a baseline and make adjustments to individual items or multiple items at once through the Sales Plan, ensuring demand plans reflect your business knowledge and expectations.

Safety stock Policy
Recalculated with every order proposal
AGR lets you set safety stock policies in units, days of coverage or using statistical calculations, with settings tailored by item, vendor or ABC classification. Statistical safety stock takes each item’s forecast uncertainty and order period into account, using confidence factors based on item importance to calculate the appropriate buffer and balance stock availability with inventory costs.
Stockout bridging

Zero sales isn’t read as zero demand

When an item was out of stock, AGR bridges that gap in the sales history with an estimate of the sales that could have occurred, so a stockout doesn’t quietly drag the forecast down.

Why AGR is different

Forecasting with full visibility. AI where history falls short.

While other tools may simply provide a forecast or recommendation, AGR shows you the reasoning behind it. From the forecasting models and underlying data to the individual components driving demand, you can see how the numbers are calculated. AI adds further intelligence where historical data alone is not enough, giving planners the transparency and control to make informed decisions with confidence.

Understand every forecast

See which statistical forecasting model AGR has selected for each item, while AI Item Analyzer explains the factors influencing the forecast in plain language. Understand the numbers behind your planning decisions, rather than simply accepting a recommendation.

AI Sales History

AGR’s AI Sales History uses data from comparable items in your own catalogue to build a representative sales history for new items or those with limited historical data, helping improve forecasting and seasonality detection.

Item Advisor

Item Advisor analyses each item’s demand patterns, inventory health and replenishment needs, highlighting potential issues and recommending actions. Get the insights of an experienced planner to help you understand what’s happening, identify what needs attention and decide what to do next.

AI Connector

Connect AGR to Claude, ChatGPT AI Connector, our MCP. Access your live AGR data, ask questions in natural language and get inventory insights directly in the AI assistant of your choice.

What do our customers say?

Blogs

October 20, 2026
12 min read
Reducing inventory does not have to mean accepting more stockouts or lower service levels. See how companies including Thermex, Space NK, Newitts and Securitas Iceland used more accurate forecasting, item-level stock policies and smarter replenishment to release working capital while maintaining or improving product availability. Learn which inventory planning practices make it possible to hold less stock without compromising customer service.
October 14, 2026
12 min read
Reducing stockouts doesn't have to mean holding more inventory. With better demand forecasting, dynamic safety stock and automated replenishment, businesses can improve product availability while keeping inventory costs under control. Discover how inventory optimisation works in practice, with real customer examples from BYKO, Wessex Packaging and Space NK, including stockout reductions of 50% or more and significant improvements in availability. Learn how software like AGR helps businesses anticipate shortages, streamline replenishment and maintain higher service levels without tying up unnecessary capital in stock.
September 29, 2026
16 min read
Struggling to balance service levels and inventory costs? This guide to demand forecasting breaks down how smarter, data-driven forecasts help businesses reduce waste, plan proactively, and stay agile in a fast-changing supply chain landscape. Learn how AI improves forecast accuracy, how to avoid common pitfalls, and what tools make the biggest impact.

Free working capital with smarter forecasting

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Demand planning & forecasting

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Refer a company

Know a business that could use AGR? Tell us who to contact and we will take it from there.

If the deal closes, you will receive a 20% fee.