Finance in supply chain is often reduced to cost control, but its real impact runs much deeper. Procurement, inventory, and service level decisions directly shape revenue, margins, and cash flow. In this Chain Reactions episode, Elva and Keith explain why supply chain sits at the centre of financial performance, not on the sidelines. They explore how shared data, clear metrics, and cross-functional collaboration help teams move beyond silos. The result is a supply chain that supports smarter financial decisions and stronger business outcomes.