OTL launch supply chain project to keep up with increasing demand

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Leading supplier of FMCG products to the UK and overseas markets, OTL has partnered with AGR to drive operational efficiency and optimise stock levels using AGR Software.

Following several years of rapid growth, OTL, the international FMCG supplier, has this month joined forces with inventory management specialists AGR Dynamics.

The move will take advantage of AGR Dynamics’ specialism in inventory management to help OTL keep up with demand while maintaining their customer service levels and value proposition.

OTL’s extensive customer base encompasses everything from independent retailers right through to major supermarkets. With a wide range of products ranging from, Household Cleaning, Stationery, Home & DIY, Party, Health, Beauty, Pet, Food, £1 range much more, AGR will help OTL maximise their availability whilst delivering efficiency gains.

Commercial Director, Duncan Morrow explains:

“As OTL continues to grow choice for customers, we needed to find a partner who could support us in managing the complexities that this brings. Great availability is something our customers expect from us, and as our business has grown, we’ve recognised that we need to be more systematic in how we manage demand and insight within our supply chain.”

“After exploring several options, it was clear that AGR had the capability to optimise our entire inventory management process. AGR will enable quicker, more efficient and more accurate decision making, that will offer improved visibility throughout the chain.”

Adam Cavanagh, AGR Dynamics’ UK Sales Director, said;

“It’s a pleasure to be working with Duncan and the team at OTL. As a business that will continue to grow rapidly, AGR and OTL share many commonalities around customer satisfaction and success, both companies ensuring customers are receiving a 5 star service. The team and I are excited about this long-lasting relationship with OTL.”

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