New Year, New AGR

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We are thrilled to reveal our fresh, new look. We have been working on this rebranding for over a year and are beyond proud of the result. The new brand identity truly reflects our commitment to simplifying complexity.

Our first step was to drop Dynamics from our brand name; now, we are simply named AGR. Next, we gave our logo and brand colours a complete redesign. The new logo is a bold, dynamic, and digital symbol representing growth, performance optimisation, and improvement. The new colours are modern and vibrant, reflecting how we see the brand as innovative, captivating, and dynamic. Lastly, we set out to develop and design a new website that would encapsulate everything and launch us into the future.

Throughout this process, our vision statement has been our guiding light: We exist to eliminate waste (time, resource, and opportunity) in the supply chain. "I couldn't be happier with the new branding. Our mission is to create simple yet powerful inventory optimisation solutions that enable all businesses to scale, sustainably. Ultimately, we want to change the world through our customers." - Haukur Hannesson, CEO

We hope you take the time browse our new website and stay tuned for bigger, better, and brighter content in the future!

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