Birlea Furniture Limited, a family-run UK-based furniture wholesaler, offers a diverse portfolio including mattresses, beds, sofas, and bedroom furniture. As the business expanded—both in product range and global ambitions, with plans to enter the Middle East and US markets—significant supply chain challenges emerged
Inventory levels had grown to approximately £1.9 million, resulting in high holding costs and operational inefficiencies.
Reliance on complex and time-consuming Excel spreadsheets made accurate forecasting difficult and decision-making slow.
Leadership and staff were initially skeptical of adopting new systems, preferring traditional, familiar methods.
Since adopting AGR, Birlea Furniture Limited has seen measurable improvements.
Inventory levels dropped from £1.9 million to £500,000—freeing up capital and reducing storage costs.
Enhanced stock accuracy led to improved fulfilment rates and customer satisfaction.
The team overcame initial scepticism, moving confidently away from Excel and toward a more agile, tech-driven approach.
In 2021, Birlea implemented AGR’s inventory optimisation software to streamline operations and address supply chain inefficiencies. Dean Powell, Head of Supply Chain, inherited the system upon joining and played a key role in embedding it into the company’s daily processes. Key features leveraged include:
As Birlea Furniture Limited continues to grow—particularly with international expansion on the horizon—the focus remains on:
