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Customer story

Casting Reliability: How AGR Helps Málmsteypan Transform its Operations

Málmsteypan, founded in 1944, is Iceland’s oldest recycling company and a long-standing manufacturer of ductile iron products. As the business grows, particularly in wastewater and infrastructure solutions, operations become increasingly complex. Customers rely on Málmsteypan for critical components in large construction projects, where even small delays mean idle machinery and costly setbacks.
  • Company size
  • 25
  • Founded
  • 1944

The challenge

Although the company does not manage thousands of SKUs, each product comes with multiple variants and dependencies, which makes planning and replenishment more complicated

1

Manual planning processes:

Forecasting and purchasing were handled through spreadsheets, which were time-consuming, error-prone, and hard to scale.

2

Limited visibility:

The team lacked real-time insight into stock levels, demand patterns, and upcoming shortages, making proactive planning impossible.

3

Complex product dependencies:

Many solutions have a set of complementary products in various sizes and shapes, making it difficult to coordinate complete orders and avoid missing components.

4

Long lead times:

Some raw materials required early purchasing decisions, but without accurate forecasting, the company struggled to plan ahead confidently.

Mámsteypan and AGR

The results

AGR quickly delivers results for Málmsteypan, improving both efficiency and customer satisfaction.

  • Improved reliability:

AGR enables Málmsteypan to prevent stockouts by flagging shortages early. Orders are placed before project delays occur, and deliveries become more reliable. This strengthens customer trust, since construction projects continue without costly interruptions.

  • Complete deliveries:

AGR suggests related items so deliveries are complete. For example, when pipes are ordered, AGR also highlights the fittings needed to finish the job. This prevents situations where a project stalls because of a missing part.

  • Time savings:

Manual spreadsheet work reduces dramatically. Instead of juggling data across multiple files, the planning team relies on AGR for automated calculations and forecasts. This frees up valuable time for more strategic tasks.

  • Better forecasting:

With AGR, Anton and his team gain much clearer visibility into sales trends and inventory requirements. They compare past months, see upcoming demand more accurately, and make proactive purchasing decisions instead of reacting to crises.

  • Scalable growth:

AGR provides a scalable foundation for the future. As Málmsteypan grows its role in Iceland’s manufacturing sector, the system ensures the company can handle increasing complexity without losing control over operations.

How AGR Helps Málmsteypan Transform its Operations

“We connected AGR in the morning — and by the afternoon, I was already running orders through the system. The whole setup took less than a day, which is incredible.”

  • Málmsteypan
  • Anton Reynir Hafdísarson, Finance & Sales Director

Implementation & rollout

AGR went live at Málmsteypan with remarkable speed. The process was smooth and required minimal downtime.

In the first weeks, the team focused on tuning the forecasts and aligning AGR’s recommendations with operational knowledge. AGR’s support team, especially the company’s dedicated contact, responded quickly to questions, while the built-in chatbot made it easy to resolve everyday issues.

Adoption across the business followed a gradual, phased approach. Málmsteypan started with its most critical SKUs, then expanded to cover more items and long-lead components as users gain confidence. This ensured the system becomes a natural part of daily planning and decision-making.

Lessons learned & next steps

The implementation highlights several lessons. Data quality plays a major role in the accuracy of forecasts, so improving master data remains a priority. Starting small and scaling up proves to be the right approach, as it gives staff time to trust the system’s recommendations before expanding. Combining AGR’s automation with employee expertise is essential — human judgment and data insights work best together.

Looking ahead, Málmsteypan plans to expand its use of AGR by integrating it more deeply with its ERP system and automating more of the replenishment process. With this foundation in place, the company sees AGR as a long-term tool for supporting growth and ensuring customer satisfaction.

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