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August 21, 2026
4 min read
AGR CEO Haukur Hannesson joins Clarus CEO Dan Walsh to explore the journey from forecast to fulfilment, including AI, connected planning, inventory savings and why human expertise still matters.
August 1, 2025
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After lifting the prohibition on wine in 1922, the Icelandic government established the State Alcohol and Tobacco Monopoly of Iceland to manage and control the sale of alcohol, which included liquor in 1935 and beer in 1989. Today, ÁTVR (Áfengis- og Tóbaksverslun Ríkisins) has over 50 stores throughout the country, about 3000 SKUs, and sells around 21 million litres of alcohol per year.
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