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Scaling a global consumer brand is about far more than increasing sales. As LAKRIDS BY BÜLOW expanded into more than 40 markets, its supply chain faced rising complexity, unexpected disruptions, and growing operational demands. In this keynote, COO Jacob Aabjerg Pedersen shares how the company responded to major supply chain shocks, strengthened planning processes, and built a more resilient operation capable of supporting continued international growth. Whether you’re a long-time customer or just discovering AGR, this session reveals how we’re helping companies gain clarity, boost efficiency, and make smarter decisions faster.