Implementation process
The implementation of AGR’s system was a phased process:
The importance of forecasting accuracy
Discover how accurate forecasting is key to effective inventory management, cost control, and business resilience.
The importance of forecasting accuracy
Discover how accurate forecasting is key to effective inventory management, cost control, and business resilience.
The importance of forecasting accuracy
Discover how accurate forecasting is key to effective inventory management, cost control, and business resilience.
The importance of forecasting accuracy
Discover how accurate forecasting is key to effective inventory management, cost control, and business resilience.
The importance of forecasting accuracy
Discover how accurate forecasting is key to effective inventory management, cost control, and business resilience.
The result
Behind the company’s growth is an increasingly complex supply chain. As the Danish retail chain has expanded, its planning team has had to ensure hundreds of stores receive the right products at the right time, while also navigating major changes including a new ERP system and an additional distribution centre.
AGR helps Søstrene Grene manage that complexity with a more data-driven approach to inventory planning and store replenishment. It gives the central planning team, retail organisation and stores a common view of performance, while helping Søstrene Grene create a more stable flow of goods through its growing supply chain.
In 2025, Søstrene Grene achieved average warehouse availability of 97% for its stock items.
- 97% average warehouse availability for stock items in 2025
- Data-driven replenishment across more than 400 stores
- Weekly order suggestions based on actual store performance
- Greater alignment between supply chain planning, retail teams and stores
- A more stable and agile flow of goods across the supply chain
- A scalable replenishment process supporting continued retail growth
Planning for more than 400 stores
Søstrene Grene is a family-owned Danish retail chain with more than 50 years of history. Today, the company operates more than 400 stores across 19 European markets and serves more than 100 million customers in its stores each year.
That scale makes effective supply chain planning critical.
Christopher Koch, Demand Planning Manager at Søstrene Grene, is responsible for end-to-end supply chain planning, from supply and inventory planning through to replenishment of individual stores. He has also played a key role in Søstrene Grene’s AGR replenishment solution since its introduction in 2021.
As the company has grown, its supply chain has become more complex. Søstrene Grene has responded by developing its planning processes alongside the business, using AGR to help turn the increasing volume of data generated across its store network into better replenishment decisions.
Søstrene Grene uses a hybrid push and pull strategy for getting products into stores, making effective inventory planning particularly important.
AGR supports the replenishment side of that process by helping the planning team use actual performance data from more than 400 stores.
Each store receives weekly order suggestions based on its performance. This helps ensure replenishment reflects what individual stores need while giving the central planning team greater visibility across the entire retail network.
Rather than relying on instinct or fragmented information, the team can make decisions based on a shared view of the data. AGR also gives the central planning team, retail organisation and store managers a common language for discussing performance and replenishment.
Much of the process can be managed centrally from headquarters, reducing the amount of time stores need to spend on replenishment decisions while still giving them visibility into their own performance. This allows store teams to spend more of their time focusing on customers.
For Søstrene Grene, better store replenishment also helps create a more stable flow of goods throughout the wider supply chain.
By connecting replenishment more closely with actual store needs, the planning team has greater visibility into what needs to move through the network and can plan inventory accordingly.
“We now have a lot more stable flow of goods, which also means that we have a better chance to navigate the whole supply chain flow. In 2025, we had an average availability of 97% on stock items.”
- Søstrene Grene
- Christopher Koch, Demand Planning Manager
Managing inventory across two distribution centres
Søstrene Grene expanded its distribution network by opening an additional distribution centre in the Netherlands alongside its operation in Denmark.
Moving from one distribution centre to two added another layer of complexity to the supply chain, particularly as the company continued expanding its store network across Europe.
Søstrene Grene worked with AGR to adapt its planning processes to the new structure. The planning team can now manage a more complex flow of inventory across the two distribution centres while maintaining a coordinated approach to supplying its growing retail network.
This ability to adapt the planning setup as the physical supply chain changes has allowed Søstrene Grene to continue developing its operations without losing the shared visibility that has become central to its planning process.
Creating a common language across the business
One of the most important changes since implementing AGR for store replenishment has been the creation of a shared, data-driven approach to planning.
More than 400 stores use AGR on a weekly basis, while much of the replenishment process is managed centrally from headquarters. Both sides can see the underlying performance data, helping conversations between supply chain, retail and store teams start from the same information.
That shared view becomes increasingly valuable as Søstrene Grene grows.
More stores generate more data and more replenishment decisions. At the same time, new markets, an additional distribution centre and a new ERP system all add complexity. Using a common system helps Søstrene Grene turn that complexity into information its teams can act on rather than increasing the amount of manual planning required.
Building a supply chain ready for further growth
Søstrene Grene’s growth journey is continuing, with new stores opening regularly and further expansion planned.
For the supply chain team, that means the planning process cannot stand still. As the retail network grows, Søstrene Grene continues to work with AGR to improve its planning setup, respond to new challenges and make better use of the data available across the business.
AGR gives the team a scalable foundation for that growth. Store performance can feed into replenishment decisions, central teams can maintain visibility across an expanding network, and stores can focus more of their time on serving customers.
For Søstrene Grene, the goal is not simply to manage the complexity it has today. It is to continually improve its supply chain planning so that what works for more than 400 stores today can continue to work as the business grows tomorrow.
Navigating an ERP transition
Rapid store expansion has not been the only major change taking place at Søstrene Grene.
The company also introduced a new ERP system, a significant undertaking alongside its wider growth.
Because AGR works alongside the ERP, Søstrene Grene and AGR worked closely throughout the transition to navigate the challenges that arose and adapt the planning setup to the company’s new way of working.
The dialogue was not simply about maintaining the existing AGR setup. The teams also looked at how processes could be improved as Søstrene Grene moved to its new ERP environment.
The result is an integrated planning environment that supports the way Søstrene Grene operates today while providing a foundation for continued growth.