Scaling a global consumer brand is about far more than increasing sales. As LAKRIDS BY BÜLOW expanded into more than 40 markets, its supply chain faced rising complexity, unexpected disruptions, and growing operational demands. In this keynote, COO Jacob Aabjerg Pedersen shares how the company responded to major supply chain shocks, strengthened planning processes, and built a more resilient operation capable of supporting continued international growth.
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Scaling a Global Supply Chain Without Losing Control
Growing internationally brings enormous opportunities, but it also introduces new levels of complexity. In this keynote, Jacob Aabjerg Pedersen, COO of LAKRIDS BY BÜLOW, shares how the premium confectionery brand has scaled into more than 40 international markets while navigating major supply chain disruptions, rapid product expansion, and increasing operational complexity.
Drawing on real experiences, including ingredient shortages, supplier challenges, and soaring raw material costs, Jacob explains why resilience must be designed into the supply chain long before a crisis occurs. He explores the importance of inventory optimisation, stronger S&OP processes, data-driven decision making, and clear ownership of demand planning to support sustainable growth.
Jacob Aabjerg Pedersen is Chief Operating Officer at LAKRIDS BY BÜLOW, where he leads the company’s global supply chain and operations. With leadership experience across international food, ingredients, and consumer brands, he specialises in scaling operations, strengthening supply chain resilience, and supporting sustainable international growth.
AI-driven inventory management uses machine-learning models to forecast demand at SKU level, detect anomalies in sales history, and propose replenishment orders that planners can approve in one click. In AGR, AI runs continuously on ERP sales and stock data and surfaces only the exceptions that need human attention.
Automation executes rules you already defined — for example, auto-generating a purchase order when stock hits a reorder point. AI improves the rules themselves: it learns seasonality, promotions and supplier lead-time variability from historical data and updates forecasts and safety stock without manual tuning.
Most AGR SaaS customers go live in 4–8 weeks. The standardised data model and prebuilt ERP connectors (Microsoft Dynamics 365 Business Central, NAV, SAP, NetSuite, Sage, IFS, Jeeves) remove the multi-month integration work typical of legacy supply-chain tools.
AGR has prebuilt, supported connectors for Microsoft Dynamics 365 Business Central, Dynamics NAV, SAP, NetSuite, Sage, Visma, IFS and Jeeves. Other ERPs connect via REST API or flat-file integration.
Across AGR’s customer base, companies typically reduce inventory holding by up to 11% and cut stockouts by up to 40% within the first 12 months — based on AGR customer benchmark data, 2025.
Yes. AGR is used by 400+ companies across wholesale distribution, specialty and FMCG retail, and manufacturing with raw-material and finished-goods planning. The same forecasting and ordering engine adapts to each vertical via configuration, not custom code.
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